The Phillips Family has been involved with raising Simmental and Commercial cattle for over four generations.  In 1974, Chan exhibited his Simmental steer at the first North American in Louisville, KY.  As youth both Chan and Keith were very active in the American Junior Simmental Association. They soon learned that raising quality cattle was not only becoming a career choice, but also a way of life.

After forming Rocking P Livestock the Phillips Family has grown in many ways. By purchasing more land and increasing cow numbers we were able to add an ET Program and raise embryo calves for other purebred producers while continuing to market quality cattle from our registered herd. In 2006 we partnered with Hudson Pines Farm and created Hudson Pines at Rocking P. Together our goal is to provide top quality Sim-Angus genetics. As a result, our first calf crop produced HPRP Dianna T090.  She sold in The Living Legacy IV sale for $27,000.00.  She was named Grand Champion Percentage Female at the 2008 NAILE and the 2009 National Western Stock Show.  Most recently, she was named National Champion Percentage Female at the 2009 Fort Worth Stock Show & Rodeo.  She is the most successful Sim-Angus female that has been shown to date.

Rocking P Livestock is a family operation. Chan and Tonya have two children. Morgan is 14 years old and very active with the AJSA; she has a passion for showing cattle and is very involved in 4-H and FFA activities. AK is 11 years old and more interested in the daily farming operation, especially running the equipment, but is slowly beginning to like the show-ring. The newest addition to the Phillips family is Josie Brooke. She was born in May 2008 to Keith and Lindsay who are certain she will carry on the family tradition of breeding, showing, and marketing quality cattle.

Our goals are simple…. to produce a high quality product, provide a commitment to our customers, and to be known as a program built on integrity.